Herbalife Nutrition

Senior Manager, Global Integrated Brand Activation

Manager, Worldwide Marketing Communications

​2014 - present

 

• Leads marketing strategy for integrated campaigns and corporate initiatives, driving brand awareness

• Develops overarching strategic briefs and subsequent briefs that align with brand voice, tone, and message

• Partners with regional teams to launch global content that is localized based on regional/market needs while maintaining alignment with corporate brand standards 

• Spearheads global acquisition and retention campaigns 

• Produces guides and best practices to increase global brand consistency

• Utilizes data and analytics to determine campaign opportunities and improvements 

• Uses CRM and conducts proper testing to create effective, high-results content within digital campaigns

• Creates, curates, and publishes digital and print content, telling a cohesive brand story

• Cultivates and nurtures relationships with regions, markets, distributors, and external entities

• Builds trust and encourages team culture across all levels

 

 

Herbalife Nutrition

Associate Manager, North America Marketing

​2012 - 2014

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• Created and maintained business development tools to help distributors grow their organizations

• Presented and proposed plans and ideas on leadership calls

• Tailored assets and content to meet the needs of the region and align with global messaging

• Established pricing strategies for new and existing items, working closely with regional finance teams to ensure pricing resulted in desirable margins and profitable sales

• Supported regional expansion by providing new markets with relevant tools and assets

• Curated experiences at regional events for product launches

 

 

Dermalogica, Inc

Associate Manager, International Marketing 

​2005 - 2012

 

• Implemented programs through various channels of distribution to create global brand awareness, engagement, and consistency in over 50 countries

• Collaborated with cross-functional teams to execute strategies

• Expanded the distribution channel from professional to retail in stores such as Sephora, Ulta, and David Jones

• Contributed to the development of brand strategies for new product lines and a sub-brands

• Supported global strategic partnerships with brands such as Roxy, Rip Curl, and Sephora

• Partnered with global PR teams to obtain press mentions and features in global publications such as Vogue, Marie Claire, and Allure

• Created and distributed over monthly marketing toolboxes for new products, promotions, and merchandise

• Traveled across Europe, Asia, and the Americas for meetings, events, and market visits